The market of self-adhesive labels is growing at a rapid pace especially in emerging countries. Innovation in design, material and end-use characterize it while it expands in different market sectors. Special effects are often originated by the use of cold foil, varnish or creative die-cutting to increase the labels appeal potential. The use of laminated effects or of transparent substrates have also become a typical feature. Pressure-sensitive is also the preferred technology for variable information print labels (track-and-trace/bar coding and in-store price-weigh applications, using thermal or uncoated paper stocks). Main markets of reference are: food and beverage, wine & spirits, health & beauty, pharmaceutical, industry, household & cleaning and commerce.